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title: Use cases & best practices (Audience Subscription)
description: Discover how Audience Subscription supports personalized, targeted intranet updates through user-selected groups, mandatory audiences, and best-practice use cases.
---
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# Use cases & best practices (Audience Subscription)
## Guide to common use cases and best-practice tips for using the Audience Subscription web part
---
### What are typical use cases for Audience Subscription?
### Audience Subscription is ideal when users need control over the topics or types of content they follow. Common scenarios include:
- Allowing employees to join regional or location-based groups.
- Supporting project or department groups that need targeted communication.
- Offering optional interest-based subscriptions for news, updates, or communities.
- Ensuring critical updates always reach required groups using mandatory audiences.
- Enhancing personalized intranet experiences through user-selected and centrally managed audiences.
Any time you want users to receive updates tailored to their needs, while maintaining administrative control and consistency, Audience Subscription helps deliver clear, targeted communication across your intranet.
---
### Related articles
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