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What default events does Accelerator 365 track? (Site Analytics)

A breakdown of default Accelerator 365 events tracked in the Site Analytics app

This guide outlines the default events captured by the Accelerator 365 Site Analytics app.

These events are automatically tracked and sent to Google Analytics, helping you understand how users interact with your SharePoint intranet, including page views, clicks, downloads, scroll behaviour, and search activity.

Page View Event (a365_page_view)

Triggered when a user loads a SharePoint page. This forms the foundation for all tracking and provides context for other events.

Parameter Type Description
siteName string Display name of the SharePoint site
siteAbsUrl string Full absolute URL of the SharePoint site
siteRelativeUrl string Server-relative URL of the SharePoint site
pageId number | undefined SharePoint list item ID of the current page
sitePagesId string GUID of the Site Pages library

Outbound Click Event (a365_click)

Triggered when a user clicks a link that points to a different domain (external link). This helps you understand how users navigate away from your intranet.

Parameter Type Description
link_text string Visible text of the clicked link
link_id string HTML id attribute of the <a> element (set by page author)
link_classes string CSS classes applied to the <a> element
link_url string Full URL of the clicked link
link_domain string Hostname of the destination link
outbound boolean Always true — confirms the link is external
(+ page view parameters) - Includes all parameters from the page view event

File Download Event (a365_file_download)

Triggered when a user downloads a file from a SharePoint page. Useful for tracking engagement with documents and resources.

Parameter Type Description
link_id string HTML id attribute of the <a> element
link_url string Full URL of the downloaded file
link_text string Visible text of the clicked link
file_name string File path relative to the site origin
file_extension string File extension extracted from the URL
(+ page view parameters) - Includes all parameters from the page view event
 

Scroll Event (a365_scroll)

Triggered when a user scrolls through a page. This event fires once per page load when the user reaches 90% scroll depth.

Parameter Type Description
percent_scrolled number Percentage of the page scrolled (fires at 90%)
(+ page view parameters) - Includes all parameters from the page view event

 

Search Event (a365_view_search_results)

Triggered when a user performs a search within SharePoint. This helps you understand what users are looking for across your intranet.

Parameter Type Description
search_term string Search query captured from the ?q= URL parameter
(+ page view parameters) - Includes all parameters from the page view event
 

Notes

  • All events automatically include page context data via the Page View parameters
  • Events are pushed to the Google Tag Manager data layer and can be mapped into Google Analytics
  • No additional configuration is required to capture these events when using the Accelerator 365 container template
  • If you’re using a custom Google Tag Manager setup, events will still be captured as long as the “Send Accelerator 365 events” toggle is enabled in the Site Analytics app